Google for work not businesses anymore

 

Google wants companies to know its business offerings, like Google Apps, are for organizations of all sizes, not just large companies and businesses. Google Enterprise, the company’s platform for providing Gmail, Drive, and other apps to businesses, is being rebranded as Google for Work.

The new simplified name encompasses all the products and services Google offers businesses, including Google Apps (which includes Drive and Gmail), Android, Chromebooks and Maps. Each product will be rebranded with the “for Work” handle (e.g Google Maps for Work).

“It’s simpler to explain,” said Amit Singh, president of the unit. “It fully respects and works with our consumer heritage, where we start many of our products. It’s easier to explain on the web with our sign-up flow.”

And the name encompasses not just the biggest of businesses, but all businesses. Which reflects how determined Google says it is to bring in more revenue from businesses, through Chromebooks, cloud applications like Gmail and Google Drive, videoconferencing gear, and its burgeoning cloud infrastructure for running applications.

Google for Work’s website has already launched and the change will be rolling out to the company’s products Tuesday.

Though users won’t see immediate changes beyond the new name, Google says the change is more than just a rebrand— it’s part of a broader effort to bring more people into Google’s services. “What we’re talking about here is more than just a name change, it’s a mindset shift,” said Google’s Rajen Sheth, who head up Chromebooks and Android for Google for Work. “This a second act of our technologies for work.”


Blowfish12@2014 blowfish12.tk Author: Sudharsun. P. R

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