Google for work not businesses anymore

 

Google wants companies to know its business offerings, like Google Apps, are for organizations of all sizes, not just large companies and businesses. Google Enterprise, the company’s platform for providing Gmail, Drive, and other apps to businesses, is being rebranded as Google for Work.

The new simplified name encompasses all the products and services Google offers businesses, including Google Apps (which includes Drive and Gmail), Android, Chromebooks and Maps. Each product will be rebranded with the “for Work” handle (e.g Google Maps for Work).

“It’s simpler to explain,” said Amit Singh, president of the unit. “It fully respects and works with our consumer heritage, where we start many of our products. It’s easier to explain on the web with our sign-up flow.”

And the name encompasses not just the biggest of businesses, but all businesses. Which reflects how determined Google says it is to bring in more revenue from businesses, through Chromebooks, cloud applications like Gmail and Google Drive, videoconferencing gear, and its burgeoning cloud infrastructure for running applications.

Google for Work’s website has already launched and the change will be rolling out to the company’s products Tuesday.

Though users won’t see immediate changes beyond the new name, Google says the change is more than just a rebrand— it’s part of a broader effort to bring more people into Google’s services. “What we’re talking about here is more than just a name change, it’s a mindset shift,” said Google’s Rajen Sheth, who head up Chromebooks and Android for Google for Work. “This a second act of our technologies for work.”


Blowfish12@2014 blowfish12.tk Author: Sudharsun. P. R

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Google’s widely used products

Google the internet media giant has launched almost 35 toots, have you used them all? Surprised take a look here.

Google Search

Google loves to take chances with its products, and sometimes those products pay off big. Here are the most important products released by Google.

Google Search made its debut in 1997 and remains the most widely used search engine in the world. In fact, Google Search is nearly synonymous with the internet itself at this point. Much of the success of Google Search is due to an algorithm called PageRank that helps to prioritize the value of pages on the web.

Gmail

Gmail is the free email service developed by Google and released in 2004. After drumming up interest with a beta release, Gmail launched publicly and eventually became the most popular email service on the web, passing Hotmail in November 2012.

Chrome Browser

Google Chrome is a free web browser released by Google in 2008. It’s known for its speed and security settings and its integration with Google services. Most of the source code is made open source through Google’s Chromium Project.

Google Fiber

Google Fiber is a fiber optics broadband internet service provided by Google in specific cities in the US. Fiber is important because it represents the next generation of high bandwidth connections for consumers and small businesses. It’s also a key step for Google in diversifying its product offerings.

Google Maps

One year after the beta release of Gmail, Google released the web-based mapping service Google Maps. The services offers maps and directions, offering routes for drivers, pedestrians, cyclists, and mass transit riders. It’s the most popular mapping app for both web and mobile users.

Google Docs

Google Docs is a cloud-based, collaborative word processing app available to Google account holders. Google originally developed Google Docs based on a product called Writely from company called Upstartle, which Google acquired in 2006.

Google Analytics

Google Analytics is a service offered by Google that tracks and measures the traffic on a user’s website. Especially popular with small businesses, Analytics is one of the most used services of its kind.

Google AdWords

AdWords is Google’s online advertising service that places text-based advertisements at key locations on a page for a particular search term. Powered largely by AdWords, Google made more than $50 billion on advertising in 2013.

Google Drive

Google Drive is the cloud-based file-sharing service developed by Google that allows synchronization of products like Google Docs across different devices and platforms. Google Drive was released in early 2012, after being rumored for years.

Chromebooks

Chromebooks are personal computers developed by Google that run the Chrome OS. Chromebooks were developed to work almost exclusively with web-based applications, and they represent one of Google’s successful forays into hardware, especially in the education space.


Blowfish12@2014 blowfish12.tk Author: Sudharsun. P. R.

Doomed to get the older version of Google

“Get the latest version of browser to improve your security and get a better experience of the web”

You might have noticed some of you getting the older version of the Google tools and homepage, that’s true. That is because you are using on of the outdated version of internet browser. Google has started encouraging users to update their internet browsers on of the newer browsers. We also encourage everyone to make the free upgrade to modern browsers — they’re more secure and provide a better web experience overall.

At the weekend, many people reported in a Google forum they were seeing 2013 versions of the Google and image search homepages when using older browsers.The problem was most pronounced among those using variants of Safari 5.1 and Opera 12.

A Google engineer joined the discussion and explained that the change was not the result of a bug. “It’s working as intended,” said a Google staffer called “nealem”. She added: “We’re continually making improvements to Search, so we can only provide limited support for some outdated browsers.”


Blowfish12@2014 blowfish12.tk Author: Sudharsun. P. R

Scant Brain Power Behind Massive DDoS Attack

It may be the most disturbing thing about last week’s historic denial of service attack on a Dutch anti-spam organization — the fact that the technology involved wasn’t that complicated. That’s one of the findings of security professionals studying the attack methods used on Spamhaus, along with the knowledge that the hackers used the Internet‘s own structure to extend their assaults on the group.

One of the largest denial of service attacks in the history of the Internet didn’t take rocket science to execute. The offensive was conducted over several days last week after the anti-spam group Spamhaus placed a Dutch hosting service, located in a former NATO bunker, on a blacklist reserved for spammers.

A group calling itself STOPhaus is claiming responsibility for the series of attacks which, at their height, reached bandwidths of 300 Gbps. A 10 Gbps attack will bring most websites down.

To reach those bandwidth levels, the attackers exploited the Internet’s architecture and the Domain Naming System to expand the scope of their assaults. They essentially used open servers used to resolve DNS addresses on the Internet like megaphones to amplify their attacks.

The technique was used earlier this year in a series of attacks on U.S. financial websites.

Perl Used By Swine?

Despite the magnitude of the onslaughts, security experts said they can be launched with a relatively low level of technical knowledge. “The technique isn’t particularly difficult,” said Matthew Prince, co-founder and CEO of Cloudflare. Prince’s company came to Spamhaus’s aid when the attacks threatened to overwhelm its website.

“The amount of code you’d need to write to launch this attack can almost be done in a line of Perl,” Prince told TechNewsWorld. The most difficult part of the campaign is finding open resolvers to use in your attack because it requires scanning billions of IP addresses.

“It takes a lot of reconnaissance, but not a whole lot of technology itself,” Henry Stern, a threat researcher with Cisco told TechNewsWorld. That reconnaisance may have gotten easier. A group calling itself the Open DNS Resolver Project has published a list of 27 million open or semi-open resolvers on the Net. The group’s intentions are good ones; it wants server operators to check their IP addresses at the site and restrict access to any of their servers they find on the list.


Blowfish12@2013 blowfish12.tk Author: Sudharsun. P. R.